Emerald Emerging Markets Case StudiesYeayyy.com: venturing into mobile app businessSaida Farhanah Sarkam, Siti Khadijah Mohd Ghanie, Nur Sa’adah Muhamad, Khairul Akmaliah Adham,Article information:To cite this document:Saida Farhanah Sarkam, Siti Khadijah Mohd Ghanie, Nur Sa’adah Muhamad, Khairul Akmaliah Adham, (2016) "Yeayyy.com:venturing into mobile app business", Emerald Emerging Markets Case Studies, Vol. 25 Issue: 6, pp.1-28, https://doi.org/10.1108/EEMCS-12-2014-0287Permanent link to this document:...

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